Turki Al-Sheikh Recognized as One of the Leading Figures in Boxing

The sports network “SI.com” has recognized Turki Al-Sheikh, the head of the Saudi General Entertainment Authority, as one of the most prominent personalities in boxing for 2024. His impact has been significant, thanks to his organization of major sporting events as part of Riyadh Season, which brought about a remarkable transformation in the world of sports.

Riyadh Season has hosted unprecedented events that blended entertainment and sports, making Saudi Arabia a primary destination for boxing enthusiasts worldwide.

In 2024, the boxing world witnessed extraordinary moments and historic matches, such as the first unified heavyweight title fight in 24 years and the 50th anniversary of the “Rumble in the Jungle.”

From the bright lights of Riyadh to the passionate crowds in Las Vegas, 2024 will be remembered as a year of unprecedented achievements. Riyadh Season’s exceptional events made history with massive matches that captivated global audiences. At the same time, future world champions proved their strength at the 2024 Paris Summer Olympics.

Al-Sheikh’s efforts in 2024 reached new heights, earning him recognition as one of the most influential figures in boxing. Like the greatest boxers, Al-Sheikh is driven by his love for his country, with his sports objectives forming part of Saudi Arabia’s Vision 2030, which aims to diversify the economy and boost tourism.

However, overcoming long-standing competition from marketing and promotional giants like Eddie Hearn and Frank Warren requires tremendous effort and creativity.

Al-Sheikh has demonstrated negotiation and leadership skills behind the scenes, delivering exceptional fights to fans—fights many thought were impossible. His promotional strategies have also amazed audiences worldwide, helping make the Riyadh Season brand globally recognized with tournaments organized in Los Angeles and London, two cities renowned for producing the biggest boxing stars.

This year was fueled by people who shaped the sport of boxing, providing us with unforgettable matches, inspiring change, and pushing the boundaries of the sport to new heights of possibility.

From fighters to promoters, coaches to media pioneers, these individuals made 2024 a special year for boxing. Our list celebrates their impact, vision, and undeniable footprint on the “noble art” we all love.

Rakan Al-Harithi: If you are a boxing fan, you will understand the significance of Dr. Rakan Al-Harithi to the sport. As the founder and CEO of “Sela,” Al-Harithi has been a key figure in the 2024 boxing scene. Under his leadership, “Sela” orchestrated the ambitious Riyadh Season.

Dr. Rakan and “Sela” played a vital role in bringing major boxing events to Saudi Arabia, along with events in Los Angeles and the United Kingdom. Among the most notable was the historic bout between Oleksandr Usyk and Tyson Fury, as well as the light heavyweight showdown between Artur Beterbiev and Dmitry Bivol. Riyadh Season also featured a historic “Latin Night” to honor the legacy of Latin boxers, an unprecedented achievement in Asia.

These events reflect Dr. Rakan’s vision of integrating sports with entertainment, where the experience extends beyond the ring, featuring stunning light shows, live music, and interactive fan zones.