The Marshall Plan’s Replacement

Samir Attallah

The United States emerged from World War II waving the banner of victory—not only militarily but also “morally.” It had defeated the worst “forces of evil” that threatened the world: Nazism, fascism, and their allies. After the war and the destruction, the U.S. introduced the “Marshall Plan” to rebuild Europe and the Soviet bloc. However, the latter rejected the offer and established its own project.

After the military victory, it was essential to solidify the moral and ethical victory as well. The U.S. sought to project an image of a peaceful nation capable of helping the world’s weak. This task was carried out by a propaganda force like no other in human history, initially composed of a small suburb called Hollywood, along with a massive press, and media networks secretly funded by the state.

All these tools worked tirelessly to create the image of the “good American,” spreading stunning messages via “Voice of America,” introducing the world to American poetry, and unparalleled universities. The U.S. also launched an “ethical” front against the rising power of communism after the war, painting the conflict as one of soldiers and thieves, of villains and heroes.

So, is the “Riviera Project” in Gaza a continuation of the message that General George Marshall began, which carried his name for many decades? Donald Trump stunned the world (not Arabs) when he presented the image of the new American in the presence of the rainstorm man, his first guest—Benjamin Netanyahu. He called Gaza “ruined” in his speech. “Ruined” and awaiting someone to build a complete tourist project over it, but first, the Gazans must be moved to safe places like Jordan and Albania. Otherwise, how can such a grand workshop be worked on while the Gazans remain around you?

The establishment of a “Trumpian Riviera” in Gaza requires, first, cleansing it of its rightful owners over the centuries, then drawing up the appropriate architectural plans to suit the tastes of the new clientele.

What is happening to this world? Gaza is not the only place fearing this new world. The French magazine Le Point carries a cover story titled: “Is Trump Crushing Europe?”