{"id":32432,"date":"2024-09-11T15:40:47","date_gmt":"2024-09-11T12:40:47","guid":{"rendered":"https:\/\/sudanevents.com\/?p=32432"},"modified":"2024-09-11T15:40:47","modified_gmt":"2024-09-11T12:40:47","slug":"aston-villa-we-need-to-increase-matchday-revenue","status":"publish","type":"post","link":"https:\/\/sudanevents.com\/index.php\/2024\/09\/11\/aston-villa-we-need-to-increase-matchday-revenue\/","title":{"rendered":"Aston Villa: We Need to Increase Matchday Revenue"},"content":{"rendered":"<div dir=\"auto\"><strong>Sudan Events &#8211; Agencies\u00a0<\/strong><\/div>\n<div dir=\"auto\">Aston Villa has defended its pricing for Champions League tickets after the general public tickets for the club\u2019s home opener against Bayern Munich sold out. Villa Park will host the European football competition for the first time in 42 years on October 2nd, welcoming six-time winners Bayern Munich.<\/div>\n<div dir=\"auto\">Ticket prices for adult season ticket holders start at \u00a370 and rise to \u00a382, while non-season ticket holders will need to pay between \u00a385 and \u00a397 to attend. Villa previously explained that the price increase is due to the club\u2019s need to avoid breaches of the profitability and sustainability rules (PSR), with increasing matchday revenue seen as a key solution, a stance reiterated on Monday.<\/div>\n<div dir=\"auto\">Chris Heck, Villa\u2019s Chief Commercial Officer, said: &#8220;We understand the deep passion of the fans and their recent frustration over ticket pricing. Achieving our sporting ambitions while complying with financial stability regulations requires difficult decisions. Financial Fair Play rules prohibit owners from covering deficits to fund this ambition, so we need to generate as much revenue as possible through sponsorship, merchandise, and ticket sales to ensure we can keep the club where it rightfully belongs \u2013 competing (and winning) at the top of English and European football.&#8221;<\/div>\n<div dir=\"auto\">He added: &#8220;We want to thank our fans for their patience and loyal support as we work hard to grow the club as a business, ensuring we all play our part in supporting our players on and off the pitch.&#8221;<\/div>\n<div dir=\"auto\">Last week, the club faced criticism from fans after rejecting a request from the Fan Advisory Board to set a price cap for season ticket holders. The board stated: &#8220;Loyal Villa fans who have waited up to 40 years to celebrate this important season are being punished and exploited.&#8221;<\/div>\n<div dir=\"auto\">The Fan Trust expressed concern that the club could alienate fans with these prices and urged the club to reconsider ahead of the home match against Bayern Munich in October.<\/div>\n<div dir=\"auto\">Villa will play four home matches in the 36-team league stage of the competition this season, starting with Bayern, followed by Bologna on October 22nd, Juventus on November 27th, and Celtic on January 29th.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sudan Events &#8211; Agencies\u00a0 Aston Villa has defended its pricing for Champions League tickets after the general public tickets for the club\u2019s home opener against Bayern Munich sold out. Villa Park will host the European football competition for the first time in 42 years on October 2nd, welcoming six-time winners Bayern Munich. Ticket prices for &hellip;<\/p>\n","protected":false},"author":2,"featured_media":32429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-32432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport"],"_links":{"self":[{"href":"https:\/\/sudanevents.com\/index.php\/wp-json\/wp\/v2\/posts\/32432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sudanevents.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sudanevents.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sudanevents.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sudanevents.com\/index.php\/wp-json\/wp\/v2\/comments?post=32432"}],"version-history":[{"count":1,"href":"https:\/\/sudanevents.com\/index.php\/wp-json\/wp\/v2\/posts\/32432\/revisions"}],"predecessor-version":[{"id":32433,"href":"https:\/\/sudanevents.com\/index.php\/wp-json\/wp\/v2\/posts\/32432\/revisions\/32433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sudanevents.com\/index.php\/wp-json\/wp\/v2\/media\/32429"}],"wp:attachment":[{"href":"https:\/\/sudanevents.com\/index.php\/wp-json\/wp\/v2\/media?parent=32432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sudanevents.com\/index.php\/wp-json\/wp\/v2\/categories?post=32432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sudanevents.com\/index.php\/wp-json\/wp\/v2\/tags?post=32432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}