At This Japanese Restaurant, People Pay To Get Slapped

Agencies – Sudan Events

While restaurants across the world are experimenting with innovative themes to attract customers, an eatery in Japan has adopted a bizarre practice to captivate the attention of people. At an eatery called Shachihoko-ya in Nagoya, people willingly get slapped on their faces before having their meals served. For a mere 300 Japanese Yen (Rs 170), kimono-dressed waitresses slap a willing customer in the face with their palms, over and over again. There’s also a 500 yen (Rs 283) surcharge if patrons request a specific staff member to slap them. The service is popular with both Japanese men and women, as well as foreign tourists.

Notably, the controversial service, which started in 2012, revived the establishment’s business, attracting an increasing number of patrons willing to try the experience. Initially, only one female staff member did the slapping. As demand grew, management hired several girls willing to dish out some slaps.

However, the establishment has now discontinued its face-smacking service after some videos of the bizarre service went viral. In a post on X, the restaurant urged people not to come by expecting to get slapped.