Nike Offers £2 Million to Liverpool if They Win the Premier League
Liverpool will receive a £2 million reward from sportswear company Nike if they win the Premier League title this season.
Arne Slot’s team extended their lead over second-placed Arsenal to 11 points with an impressive 2-0 win over Manchester City at the Etihad on Sunday. If Liverpool manages to win their 20th league title, a record, this will trigger a lucrative clause in the five-year apparel deal signed by the club owners in 2020.
According to The Athletic, Nike will also pay Liverpool an additional £2 million if they reach the UEFA Champions League final this season, or £4 million if they lift the trophy in Munich on May 31. Liverpool (six-time winners) will face Paris Saint-Germain in the Round of 16, with the first leg in Paris on March 5.
Liverpool’s contract with Nike ends in June, and the club has confirmed it will switch suppliers to Adidas starting the 2025-2026 season after agreeing to a multi-year deal.
Under the current terms with Nike, Liverpool receives a fixed fee of £30 million per season, plus a 20% bonus on net sales of club merchandise, bringing the total to over £60 million.
The deal with Adidas is understood to represent a significant increase, though the exact amount will depend on on-field performance and global sales. Liverpool previously had an Adidas deal from 1985 to 1996 and from 2006 to 2012.
While Slot’s team enjoys a significant lead in the Premier League, captain Virgil van Dijk remains focused and is not taking anything for granted as their attention turns to Wednesday’s match against Newcastle United at Anfield.
Van Dijk said, “Just two days ago, there was some noise about how things could go the other way. It’s up to us to stay focused on the game ahead. That’s what I’ve told the players. It’s all about recovery and preparation for the Newcastle game, which will be another big test for us. We need to see the tunnel… nothing else really matters. How many home games do we have left? (7 out of 11), so let’s make sure these seven games are special, and as loud as possible. Let’s make Anfield a terrible place for the opponent.”
